Home Based Business – Information on Submitting Your Website to the Directories

When you submit your website URL to the Internet web directories, it is know as directory submission. It is one of the most efficient ways of enhancing the link popularity of your home based business website by getting one-way links.

If you are interested in getting inbound links you must take the directory submission route. One of the effective ways to rank higher in the search engines is to enhance the link popularity building. It does not cost much.

Basic information:

Knowing about URL — URL (Uniform Resource Locator) is a unanimously accepted terminology throughout the world. It is possible to locate any document or file on the Internet using URL which is uniform. Be careful that you don’t make even a single error of a comma or space. If there are errors the website will not be accepted by the directory editor.

Making title — The title should be small having about three four words that describe your home based business product or service on which the site is based. Keyword should be used cleverly in the title.

At the same time keyword should be randomly used 2 to 3 times in the description. An interesting description will help generate good traffic. The usage of keyword should in no way suggest as if you are doing advertisement of your website.

The anchor text:

Ensure that the anchor text or title is dissimilar to other directory. This will help you avoid spam issues. Many inbound links having the same title can be considered as spam. So if you want to have best campaigns for your website, try to alter your titles.

You can take the help of any keyword selector tool that will help you know which words to use while creating the content. This will ultimately help in increasing the popularity of your home based business.

Be careful while selecting the category for submitting your website. First find out what the proper category of your site is. You can do this by resorting to trial and error method since not all directories have one and the same method of classifying their categories.

Avoiding spam mails:

You will be required to give the e-mail address for verifying your listing. While doing so ensure that you use a different e-mail address for directory submission. This way you will not be getting those useless and unwanted spam mails in your normal inbox.

For good SEO (Search Engine Optimization) the directory where you wish to submit your website should be regularly updated. It should have high page rank on Google. Ensure that the web directory is static and is categorized properly.

The final stage:

Search engines do not index the websites which are newly launched. For search engine visibility, you will need a quick backlink support. Initially make not less than 1000 directory submissions. In the subsequent months the number can come down to 200-400 submissions per month. This will help you deal better with search engines and spam issues.

So follow these guidelines for submitting your website to right directories. This will help you generate quality traffic to your site thereby enhancing the prospects of your home based business.

When Fishing for New Business, Information is the Best Bait!

People are always looking for information. This is the major reason Google has been so successful. With that as a given, how can we as marketers capitalize on this phenomenon? The simple answer is to give away information. It is the greatest premium item ever conceived. It usually costs less than a pen, a note pad, or a coffee mug; especially if it is repurposed from prior programs, and it’s much easier to deliver. Plus, delivery is actually the first step on the pathway to purchase.

There are several ways to find folks who are looking for the information that you have to offer.

First, to cast a wide net, there are many specialized Double Opt-In email lists available for rent, and a simple, carefully crafted message (usually a text message, no fancy photos or graphics) sent out to a thoughtfully selected group of potential clients, offering a simple report, media file, or white paper, then combined with personal follow up, will yield significant numbers of well qualified leads, and, most important, the start of a dialog. And dialogs frequently finish with sales. I cannot emphasize strongly enough using Double Opt-In lists. These are people who have agreed to get mailings because they are looking for information, and they know that they won’t get spammed from these senders. These people are also much more likely to open your email. Industry trade publications are very good sources for this type of mailing. See additional comments about this below.

Next, you can create web pages to offer your information in exchange for people’s email address. A page that is search engine friendly, targeted at people who are searching for your information will always yield people who will to give you their contact information to get your information – the start of a dialog.

Finally, of course, the people on your own lists. These are people with whom you already have an existing email relationship, so you can legitimately mail offers of additional RELEVANT information to them, and they will very likely respond positively.

In addition to electronic documents, remember also if you have valuable information in other media formats, you can also distribute them. It could be a podcast or other audio file, a video, an informational PowerPoint presentation or other media file. Repurposing works very well here. It all adds to the excitement, interest, and value that you are offering making it all the more likely that you will get high quality leads who will want do business with you.

Step by Step…

  • First, you need a choice of several white papers, reports or other information relevant to your target audience. Make absolutely certain you have all the requisite rights and clearances to distribute these pieces. Like any premium or incentive item, you will give them away.
  • Next, decide how you will reach your target audience. The simplest, most targeted, and generally least expensive way is with email lists rented from trade publications in your field. Usually the mailing will go out directly from the trade publication’s mailing service, so it can legitimately have the trade pub in the “From” field. And, because the recipient will most likely already have the publication “white listed” in his or her email system, you will increase the likelihood that the mail will end up in their inbox, not the spam bucket. It also gives the message added credibility, and increases the chances that the email will be opened and read. And the publication will be very selective about what information that it will send out under its own name.
  • The “Reply To” in the email is a person or group in your company who will respond to each email individually. Though this could very well be done with an auto responder, the personal communication puts you that much closer to an in-depth dialog with the prospect, and therefore, that much closer to a sale.
  • The Subject line should be consistent with the information being offered, and also appropriate from the publication to whose list you will be sending.
  • The message itself should be a simple text only message with no images or graphics.
  • The reply from your staff should have the information papers or media files as attachments, and an offer to immediately get involved to address the prospects’ problem.
  • Decide how much you would like to spend, and how big you want the mailing to be. Negotiate with the list owners to make sure you buy at the best CPM for your budget. You never know, by jumping to the next quantity level, you may be able to send to many more prospects for very little more, which will reduce your cost/lead. Since this is a numbers game, more is definitely better.

The critical element is follow up! The main goal of this process is to open a dialog between a prospect and someone in your company who can affect a sale as quickly as possible. If those people don’t follow up immediately, momentum is lost and must be regained before the sale can actually be made.

One of the major benefits of this type of marketing is its speed. From idea to interaction with clients, it can frequently be turned around in a week or so, and is, therefore, very cost effective.

Extending the value of this technique

There are a couple of things that you can do to easily extend the reach of a program like this.

First, publicize the effort. A well placed press release with the email address to contact (or web page) to get the white papers or media files costs very little, and will get you many additional leads. Also, when people see the information appearing in places other than their inbox, it lends more credibility to the story, and increases the response rate.

Next, using standard online list building techniques as mentioned before, add access to the white papers and media files through Search Engine Optimized pages on your web site. But don’t just put them there as downloads; use the same process as with the email send. If someone is interested, and clicks on the link to get information, get their email address, and respond in the same way as someone who responded to the email promotion. Again, minimal expense for added program reach.

The side benefit, of course, is that you will significantly grow your email list with LEGITIMATE names, ones with whom you can legally continue to correspond.

Last, but not least – Measure!

Remember, “If you didn’t measure it, you didn’t do it!” (See related three part article here.) You must track how many leads and sales were developed and how much they cost. This works on two levels. First, you must know if this effort was worth the dollars spent. Most likely it will be. Next, if you use several lists from different sources, you’ll want to know which performed better. If the program works well only from one publication, it may be worth repeating, but drop the underperforming pub, or select another one. But you won’t know unless you measure. You can also see what media draws best, static (PDF or other files to be printed) or dynamic (files to view or listen to). And, you will know how much those names added to your list cost.

And though simple text emails have proven very effective for programs such as this, you may want to test an HTML version with images and graphics to see which draws better in your situation with your audience.

This is a simple program, easy to implement, has many side benefits, and will yield good results – quickly.

Keep Your Business’ Information Centralized and Organized With Salesforce Development

It’s important to automate and streamline the processes of a business to grow it and help it realize its true potential. It means, the business has to go organized in order to perform its day-to-day operations with superior efficiency. And when operational ease and efficiency is achieved, it becomes easy for any entity to realize its goals and achieve a desired level of success. Besides, businesses would need to store their important data and information in one place if they wanted their employees to access and use them with ease and take prompt decisions based on them.

To realize all these targets, your business will need to invest in a feature-rich and cloud-based customer relationship management system. With this system, every part of the business will get a 360-degree or total view of its customers to understand their needs fully and serve them in a superior way. Being a cloud-based tool, a customer relationship management system also gives your business a chance to be run on any device and achieve its objectives without much difficulty.

A good customer relationship management system is one that helps businesses cut costs on customer acquisition and get a centralized arrangement of customer interaction. It would need to improve customer support if it hoped customer satisfaction to go up. At the same time, it will have to help in customer retention and achieving of marketing targets. Your customer relationship management system needs to come with customization abilities so that your business’ expansion and growth gets accommodated with ease.

By implementing a customer relationship management system, businesses will get a chance to track their marketing campaigns and become aware of their target market and their requirements. More leads and more deals will take place and every sales activity will be tracked with ease. Sales managers remain aware of the targets to achieve and they also know the roles and responsibilities of every team member. With the right set of customer data and information at the disposal, it will become easy to make projections and forecasts.

In addition, an investment in a customer relationship management system enriches businesses with domain-specific data and information which can be leveraged to give a boost to the sales. In this way, only right customers can be approached to curtail the wastage of resources. Thus, your business gets up-to-date information of the target market, which gives it a complete peek into social insights. Above all, all these benefits are availed even without any investment in hardware and software.

Moreover, using a popular customer relationship management system gives businesses a chance to be aware of every customer touch point to know their audience in a superior way. By implementing a feature-rich customer management system, an organization gets an ease of doing business and realizing its goals. The system also helps in collaboration and mobilization which leads to revenue growth. In a way, your business finds a perfect tool to keep its operations organized and remove any flaws at all levels.

With Salesforce development, your business will gain a competitive edge in the market and stay ahead of the curve. This development is about extending the capabilities and competencies of the business so that it can justify its potential and reap prospects in the market. So, invest in Salesforce and grow your business in the desired manner.

Protecting Confidential Business Information – An Important Intellectual Property Strategy

Every business has confidential and proprietary knowledge that must be managed properly. This includes internal business procedures, customer lists, research and development records, inventions, product development plans and marketing plans. Access to this type of knowledge should be controlled to protect the interests of the company. Carefully monitored company policies and procedures are useful in protecting company assets.

Confidentiality Document. An important method of protecting sensitive data involves the diligent use of a written agreement, sometimes referred to as a Confidentiality or Proprietary Information Agreement. These documents are signed by every person who has access to any confidential information of the company. People who may access this type of data include: employees, contractors, vendors, advisors, investors, board members and prospective customers. Establish a company policy that requires individuals to sign this agreement before any confidential data is disclosed.

Assignment Requirement. Additionally, employees, contractors and similar personnel should sign a written agreement to disclose all innovations, creations and related information developed as part of their employment or contractual obligation with the company. This document also requires those individuals to assign their Intellectual Property rights in any innovation to the company. The requirement to assign innovations can be included in an employment contract, assignment document, or the Confidentiality document mentioned above.

Control Access. Another method of protecting sensitive data includes controlling access to that data. For example, only those employees, contractors, advisors, or other individuals that need access to this sensitive information are given appropriate access. Be careful to keep confidential items away from public areas of the company or areas that non-employees visit regularly.