Common Business Mistake – Sending Business Information to “Cold Lists”

A “cold list” is a list of people who have shown absolutely NO interest in your offer. Blasting such people with more mail will get only get you frustrated and demoralised. Warm leads on the other hand will ask for more specific information.

5 ways to get those warm leads:

1. Place a well targeted ad about your business opportunity in the correct section of a major newspaper.

A well placed ad in the correct section (for example,the upper section of the page) increases awareness of your product or service from your target audience. A major publication also has the advantages of an increased daily readership.

Logically, more readers equals higher chances of making a sale – provided you know your target audience. Doing business without knowing what your target market is and a poorly placed ad will prevent you from reaching your objectives: increased sales, market share or brand awareness.

For example, would a fashion company leave an ad advertising a sale at the bottom of the business section?

Well, they could, but they won’t optimise their ad campaign by limiting awareness to people who might not even be interested in what they’re selling.

If they were smart, they would advertise to those who may already be in the market for trendy apparel;readers of the lifestyle section etc.

2. Work with your partners on shared projects to leverage on each other’s strengths

This method of partnership is called an “affiliate programme “. You can build long lasting business relationships and increase your credibility by teaming up with other reputable, branded businesses or partners.

By building profitable alliances with them, you can also send your ad to huge, targeted email lists at no cost, build your customer or opt-in list for free and get highly credible endorsements and testimonials from other experts.

Affiliate programs are the smart way to do business. At first glance, it may seem like you make less profit, but in reality, you make more money due to the increase of resources available.

As the adage goes, “two heads (some say three) are better than one”.

3. Mail postcards or lead generating letters to a targeted list of names. Know your market and be specific about your target group.

Knowing your customers increases sales. The more you know your customers, the more effective your communication will be. Then you can customise your sales copy to suit their moods, tastes and needs.

You will also be able to see which customers are profitable and which need more effort. And customer profiling helps you find new business – better knowledge leads to increased sales.

4. Do you have a loyal customer base who keep coming back to you for offers and discounts?

Take the chance to build closer business relationships with your customers. Do your follow-up,think about how to improve customer service and your product. Provide value-added services to build customer loyalty.

Loyal customers are cheaper to retain than non-loyal ones.In fact, a loyal customer is willing to pay more than a non-loyal one would for the same product or service.

Moreover, the loyal customer has a higher overall value to the organisation due to the value of possible repeat business and referrals.

5. Capitalise on festive seasons when consumer spending is at its peak.

Holiday and festive seasons serve as a huge opportunities for both consumers and companies. If you have a product that is likely to generate more sales for you during holiday/festive periods, do your marketing at least 1 month in advance.

For example, if you sell Christmas products and you know your customers are most likely to buy them in December, don’t assume they will do shopping last minute.

Many people need time to prepare,do early shopping and soak in the joyous mood – leverage this excitement, put up tantalising discounts and innovative product offers.When your customers are in the “mood”, boy, are they in the “mood”!

To spend,that is.

Remember, in business,an opportunity cost is lost for even a mere second of a non-sale.So you must be eager to make a sale and plan your next marketing campaign in advance.

Market Analysis, Online Stock Trading And The Live Stock Market

How do you determine the profitability of a stock in India in the long run? This means considering the profitability of the company associated. Analysis of the market is a must. Identifying the position of the company the stock of which you are going to invest, with regards to its sustainability then becomes easy. Sustained companies have more shareholders than those that show mixed results or more of downtrends. The Indian stock market is no doubt volatile but it all depends on how you manage your risks and move forward. Again it is market analysis that will facilitate you to experience a win-win situation. Well, do not rely on stock tips published anywhere on web. Even if you think few of the stock tips amid the horde may prove useful for you do not blindly follow them. Of course, you can follow customized stock tips provided by your expert broker. If you conduct market analysis, you will easily distinguish between the stock tips – which ones would prove useful and which ones will not.

How do you conduct your market analysis to find out the potentiality of a particular stock in India? Look for information about the concerned company and the sector it is involved in. Get charts of its complete financial records, profits generated, turnover generated, loss-profit ratio over a particular period of time, growth percentage, all corresponding to its market. Besides, it is equally important to stay updated with the live stock market. Online stock trading is all about taking risks the right way. No market is perfect and the Indian stock market is no exception. Once you gain the A-Z of information of your chosen stock in India and once you are close to the predictions that it will yield you good returns, and once you are aware of what is happening in the live stock market, taking buying and selling decisions will seem an easy affair. Your market analysis will thus make you aware about the level of risk you are taking.

If you are new to online stock trading, do not worry about how to go about. Instead of going by rumors or following the advice of your friends and relatives who are also involved in trading in the Indian stock market it will be wise on your part to get registered at an online stock trading platform. Right from opening of trading account to getting stock tips, suggestions and getting the right guidance throughout the trading process, you can get all here. Choose only a reputed stock trading platform, one that offers solutions beyond brokerage.

Currently the live stock market is full of news related to the increased volatility owing to the swift and steep spike in crude oil amid worsening Middle-East mayhem. What swung in the pendulum in the 18,000 to 19000 figure for sensex dipped below the 18000 mark reaching the day’s low of 17,732 points on the weekend. Watch the live stock market for more news.

Home Business Tips – Are You Overloaded With Home Business Information?

The most common problem with new people in the home business scene is they get easily overloaded with information. I admit, I’m part of the problem. After all, I have over 4000 articles on the web at this point in writing. However, if you want to stop information overload, you have got to nip the problem in the bud and basically get organized. That’s what it’s all about – getting organized.

The first thing you might want to do is create two email accounts. Or if you have already have one (which is likely), then create a separate account. For your main account, sign up for the gurus whose information you respect. You’ll want to keep only the best emails in your main account. For your separate account, sign up for all other lists in your niche. This is where you can pick up great marketing ideas from the emails you receive. You do not necessarily want to ‘use’ the emails, but you want to spy on them.

The next thing you’ll want to do, if you are just starting out, is to organize your learning. For example, one week you might spend time learning AdWords, and the next week you can focus on article marketing tactics and strategies. Another week you can learn list building and how to set up an autoresponder and market to a list etc. Doing this is almost like following an organized ‘classroom schedule’ and it will make your learning much more progressive, so you are able to take action faster.

Finally, you’ll want to make a to-do list each day of items you need to take action on. Then work through that list and focus on nothing else. I guarantee that you will get a lot done this way and your business will grow faster.

Stock Market Losses

There is a lot of money to be made when trading the stock market, however, losses are a fact of life for every investor. The difference between successful stock market investors and the rest is simply in how they deal with those losses. It’s that strategy that will either make you money, or simply add to your losses.

It’s been taught that a buy and hold strategy is the way to go. Unless you are Warren Buffett and can afford to buy a very large stake in a company and hold for decades, you may find that advice difficult to take when your portfolio is down 25% (or 40% like many experienced with the current bear market).

Anyone has suffered through the woes of a bear market knows that it is quite difficult to stick to your initial investment strategy when all around you people are jumping ship and liquidating assets. This is an investment strategy that requires discipline along with nerves of steel. Fears of depression often have investors heading for the hills and using logic that is at best faulty and at worst financially devastating.

If you have done your due diligence on your investment before you bought, then you should be able to weather the storm over the long term. As a matter of fact, the drop may provide the perfect opportunity to add to your position. Its important to remember that the buy and hold strategy works best with large cap stocks.

In these situations, perfectly stable companies may begin selling for fractions of their actual value for the interim-this by no means indicates that these companies will not fully recover and prove to be a perfectly solid investment. Below you will find three fundamental truths that should help weather your short-term market losses and stand fast when others are running for higher ground.

Its More Than Just A Sheet Of Paper

What you hold in your portfolio is a part of a company. Unlike day traders who buy and sell over the short term, hoping to make money by playing the up and down movement of the share price, long term investors are looking to own a piece of a company; to share in the story of the company. What your shares represent is a piece of everything the company owns. From pens to buildings, you own a portion of it.

If you want to be successful as a trader you need to do two things. First, – and its the most important – you can not let emotion rule reason. The single biggest risk in trading is you – greed and fear will make you make wrong decisions. Second, you need to be able to determine the difference between the stock price, and the potential of the business. Don’t fall in love with a stock and become blind to potential pitfalls. Remember that even the best company in the world is a lousy investment if you pay too much for the privilege.

Focus On The Big Picture

Are you investing in the stock market with the big picture in mind? If you look at any chart over the long term, you can easily identify areas where a company has dipped, only to trade much higher a few months later. In most businesses, there are seasonal changes that affect the share price. If you are trading the stock market with the big picture in mind, then you can easily identify this as an opportunity to add to your portfolio. When the company releases news, how will it impact the company? Plenty of companies have for example, sought financing by issuing shares. Typically, this involves providing the buyer with the shares at a discount to the current market price. Not surprisingly, the share price drops to that amount. This is usually where the traders bail (hitting their stop losses on the way down). However, if the company is a solid one, that is going to use the money for expansion, acquisition or debt repayment, the market will reward investors over the long haul. If you sold based on one days trading actions, you would be out of a position, just when the company is poised to move higher.

The following tips should help to improve your returns:

Develop an investing plan, and stick to it. Execute your buy trade when your plan says conditions have been met. Sell when your trading plan says to sell. No questions. If you think your trading plan needs to be tweaked, sell, tweak the plan, and then look for a security that meets your requirements.

Remember there is money to be made going long, just as there is money to be made going short. Just know the trend before you decide which way to go.

An educated investor will take on greater risk if the anticipated reward is sufficient. If the research shows that a company is going to do very well, taking extra risks at the right time can increase your returns. Using margin can add risk to your portfolio, thus potentially increasing your return. Ensure you have a Plan B in case your research turns out to be incorrect.

Having a loss here and there in the stock market should be expected. It isn’t how you deal the gains so much as how you deal with the losses you make along the way. If your ultimate goal in life is wealth then you are missing some of the greatest value that this world has to offer in your pursuit of that goal. Keep your investing goals realistic and honorable-be prepared to take hits along with the wins and learn to roll with the punches. That is what separates a successful investor from a failure as a person.